It all starts with a question.
Your Questions
The core of what we do is collaborate with you to address strategic questions about your business. We thrive on getting to know you, understanding your questions, and working together to achieve the insights you are looking for.
Our background in research enables us to integrate it seamlessly, when warranted, for a research-based approach.
Strategy & Planning:
Will you create a strategic plan? How do we ensure it does not just sit on a shelf?
Competitive:
What are the category messages? Where is the white space?
Positioning & Segmentation:
How should we position ourselves? Which market segments should we target? With what product? What message?
Product:
How do customers use our product(s)? What customer frustration is no product / service addressing?
Customer:
How satisfied are our customers with our products and services? What are the drivers of satisfaction?
Internal Alignment:
Help us better align our vision, strategy, and marketing plan. How do we involve stakeholders in the strategy process?
Discovery Research:
We don’t know what we don’t know – where do we start so we can generate hypotheses?
Research Management:
We have data, not insight – can you help us find the story in existing research? Will you manage our research process?
Customer:
How satisfied are our customers with our products and services? What are the drivers of satisfaction?
Internal Alignment:
Help us better align our vision, strategy, and marketing plan. How do we involve stakeholders in the strategy process?
Discovery Research:
We don’t know what we don’t know – where do we start so we can generate hypotheses?
Research Management:
We have data, not insight – can you help us find the story in existing research? Will you manage our research process?
Our Approaches
Here are examples of the approaches we use to help you address your business questions.
Workshops:
- Consensus Building
- Problem Definition
- Ideation
- Envisioning
- Customer Needs
Competitive Insight:
- Mystery Shop
- Messaging Audit
- Website Audit
- Contextual Website Review
Discovery Research:
- Executive / Stakeholder Interviews
- Customer Interviews
- Qualitative Research
- Combined Qualitative / Quantitative Research
Quantitative Research:
- Positioning
- Segmentation
- Messaging
- Value Proposition Development
Secondary Research:
- Industry Trends
- Consumer Trends
- Existing Client Research
Fresh Eyes:
- Review client materials for fresh perspective
- Attend strategic brainstorm / planning sessions
- Attend group critiques to provide outside view
